Starting off from the existing Dutch brand manual my mission was to turn it into an English one. To be used for 9 different European countries. Literal translations wouldn’t work here. So I had to find a new tone of voice and a way of speaking that would give the brand its international identity. I had a blast ^^
Hopefully it gives an idea of how we brought this brand to life.
But since this was a document for non native speakers we had to stick to simple English.